The ETIC – Foncièrement Responsable group’s purpose is to solve three challenges: to enable organisations that fight for a fair, and environmentally friendly society to work in the right conditions, within a coherent ecosystem that contributes to their development; to innovate so that practices in real estate are more sustainable; to participate in the growth of solidarity finance and to make sure it’s accessible to all.
To answer these three challenges, ETIC works throughout the country by designing and managing third party sites in eco-responsible buildings, financed by solidarity investors.
To control its impact, each of ETIC’s decisions and practices is based on a «triple bottom line» approach that takes into account the social, environmental, and financial performance of all its actions. Each employee and director ensures the balance of this triptych, with no one criterion taking precedence over the other two.
Numerous actions are put in place as soon as the centers are created to minimise the carbon footprint of its buildings by being careful regarding the materials chosen, the energy used, and also the daily life of third-places. A great deal of attention is paid to raising residents’ awareness on their methods of transport, energy and water consumption, etc. At the same time, ETIC facilitates access to a sustainable catering offer (short circuits, organic products, vegetarian options) in the workplace and has access to sorting and composting facilities.
But, in order to know the impact of all these actions, it’s essential to measure their environmental and social impact. It allows us to evaluate progress and identify areas for improvement that will help guide the organisation’s strategic decisions responsibly and sustainably. At ETIC, the impact is measured in two ways. The first part is through the data collected from questionnaires. Each year, residents, shareholders, employees, and directors are asked about the way they consume, travel, etc., and the results are then used to improve the organisation’s performance.
This data is then supplemented, with a social aspect, by calculating the number of sustainable and integration jobs created during the renovation of our centers and the number of jobs and internships created by our residents. For example, job quality is also measured by taking into account the wage gap.
Measuring environmental impact and quantitative data is easier to achieve, as we only need to compare the energy savings obtained through the actions that have been implemented in our different centers. And the results are telling: from a social point of view, ETIC has been able to contribute indirectly to the creation of more than 700 sustainable jobs in nine years, including jobs created by center residents, those created by service providers and those produced during renovations.
From an environmental point of view, and thanks to the eco-responsible renovation of buildings, ETIC centers are among the 10% of the most efficient buildings in France1, and consume 10 times less carbon than the average workspace in France. In 2018, the various actions carried out had saved 637 tons of CO2. These actions enable a reduction in the consumption of fluids (energy, water), harmful materials (sustainable materials, water cleaning, etc.), transport (implementation of videoconferencing since 2013 to avoid specific journeys, bicycle parking, information on public transport, etc.), and a reduction in the consumption of energy (energy, water, etc.), meat consumption (promotion of organic, local, mainly plant-based dishes). ETIC encourages its residents to reuse, sort, and recycle over twelve different types of waste. All of these elements are measurable, measured, and published in the company’s annual report.
However, to be successful in measuring impact, we must be patient and dare to break the status quo as the majority of innovations that achieve environmental impact go against the usual practices.
To effectively measure impact, it is first necessary to define quantifiable indicators, which can be evaluated year after year, and which will then make it possible to monitor the impact’s evolution. Secondly, it is necessary to be able to rely on qualitative data (when possible) that will correlate the quantitative indicators and enrich the results of the impact.
Finally, we must persevere and never loosen our efforts to see impactful and sustainable results, because we are convinced that social and environmental performance are mutually reinforcing and have a positive impact on our businesses and society.
Marketing and Communication manager
ETIC – Foncièrement Responsable
1. Report produced by the Sustainable Real Estate Observatory