Four years after the day of the adoption of 2030 Agenda by the 193 Member States of the UN, Focus 2030 was created to survey the state of knowledge of the French people regarding the Sustainable Development Goals. An exclusive survey was therefore carried out on a sample of more than 6,000 people representative of the French population as part of the “Aid Attitudes Tracker” research project conducted jointly with UCL (University College London) and Birmingham University.

The conclusions are unequivocal: the Sustainable Development Goals (SDGs) remain largely unknown in France. Only 9% of our fellow citizens state that they are aware of them, while 31% state that they have heard of them without really knowing what they are. Similar results are also observed in the other countries where this comparative survey has been conducted: Germany (9%), United States (8%), United Kingdom (9%), as in France, the level of knowledge in these countries has remained stable over the past two years.

However, it can be seen that the greater the level of education of the respondent, the higher the reported level of knowledge of the SDGs, reaching 19% for post-graduates and 6% for non-graduates, a fact which likely correlates with the cultural practices of these groups and their exposure to international news in particular.

Quite unexpectedly however, the data suggests that traveling around the world brings a broader knowledge of the SDGs. Regardless of education, French people who have travelled outside France during the past three years are one-third more likely to be aware of the SDGs than the average. This proportion increases even more significantly among those visiting a country considered to be a “developing” country.

When asked in detail about the nature of the SDGs, French people’s lack of knowledge is confirmed: 8% know that there are 17 SDGs, 29% assume that it is the responsibility of all countries, North and South, to achieve them and only 12% know that the deadline for their achievement is 2030.

Whose fault is this?

While governments are accountable to their citizens and the international community for the implementation of effective and consistent public policies aiming at the achievement of the SDGs, they remain largely absent from the political discourse. This is what show the analysis of the number of references to the SDGs in the communication of each ministry and of the government.

With this in mind, all websites of the French government were examined. It is clear that, in practice, the results are highly unequal. Apart from the Ministry for Ecological and Solidarity Transition (1,140 references to the SDGs), Europe and Foreign Affairs (932 references) and Economy and Finance (669 references), the SDGs do not appear to be on the agenda. Other ministries are trailing far behind. First and foremost the Prime Minister Office and the Presidency, with only 18 and 23 SDGs references on their websites respectively.

At a time where multilateralism is threatened and confusions about the world are multiplying, neither citizens nor politicians seem to be aware of the only agenda aiming to solve the greatest global challenges as quickly as possible. Yet delivering the reforms needed to mainstream the SDGs in public policies by 2030 will require unprecedented levels of communication and mobilization. The stakeholders in civil society, the media, local authorities and decision-makers, must all play a role in bringing this agenda to life, and quickly.

FABRICE FERRIER
CEO
FOCUS 2030

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